We are excited to announce our Strategic Partnership with PEACOM Co. as we expand into Southeast Asia (SEA)! 

Peacom, our strategic partner based in Vietnam, excels in system development and has established a strong presence in the SEA market. By combining Radica’s powerful Customer Engagement Platform with Peacom’s value-added local integrations, we are enhancing customization and boosting brand engagement for insurance.

On the 26th of April in 2024, we co-hosted a dynamic TECH Matching Insurance seminar in Vietnam with top insurance CXOs. Together, we explored how marketing technologies can elevate brand engagement efficiently.

At the Agreement Signing Ceremony, we reaffirmed our shared mission to empower insurance leaders with the best technologies and expertise, fostering meaningful customer relationships.

What a fruitful seminar!

RADICA, NextLink, and AutoInsight showcased a successful collaboration project on rebuilding financial institution’s data lake from multiple sources, visualizing data into business insights, and personalizing content with marketing automation to re-target and nurture high-value customers.

We learned how leveraging first-party data can lead to increased sales and revenue in the financial industry’s digital transformation. Thank you to everyone who attended and made this event a success!

We are beyond happy to share with you all Radica was selected to be the best represent of leading models in Hong Kong O2O Grand Awards presented by HKOEF, this honour surely proves our efforts have been recognised.

This amazing accomplishment is just one more step on our journey, and we are always ready to face all the challenges coming to our way, Radica will undoubtedly face it with courage and positive attitude.

A high appreciation to HKOEF for giving us this award, there is no doubt that Radica will keep improving and become the leader of marketing automation industry.

RADICA held a Christmas wine tasting party at one of the most famous wine critics’ restaurants – James Suckling, and tasted the finest wine with a score of 100 points, it’s thankful that we had a chance to catch up with our clients and partners whom we haven’t met in ages.

At the event, Wallis chatted with our head of product team – Eric and J about the pain and joy of product development, as well as its future blueprint, including Marketing KYC, Data Integration, Media Marker etc. No doubt that these functions would become our company’s unique advantages in Marketing Automation.

It was our honored that we had the chance to host our luncheon with Tealium regarding to the topic of “Connecting Data and Your Customers in The Cookieless World”. It was great to share the trends with all of our guests through the fruitful and informative sharing and interactive sessions!

Francis demonstrated the application of marketing automation in the banking and insurance industries. We believe that marketing automation and first-party data will soon be game changers and integrate along with customer data platforms and helps us to get through the difficulties of cookieless era!

It was such a meaningful event and thank you to our fabulous partners who support us!

On this Retail and eCommerce Solution Day, our speaker – Darren has pointed out the difficulties that businesses are currently facing in this Cookiesless era, which includes it is difficult to do re-targeting, cost higher of activation and engagement. Most importantly, it is extremely hard to find IT to generate the customer data. In this case, RADICA has the tools to fix these problems. By using our products, it assists us to formulate a well-structured customer database which enables communities leader to share most relevant information with clients. Following that, once data has collected, it could track the journey of every single email that you sent and provide a clear and complete report including open rates, click rates, bounce rates etc so that it makes things easier for you to do further planning. Last but not least, we have the customize dynamic content which makes customer segmentation so much easier. 

On RADICA X HKSTP Acceleration Programmes Demo Day, we were grateful that we were invited BY HKSTP to attend this event and share our insights of our most innovative Marketing Automation technology and services to our investors and corporate partners. Furthermore, throughout this event we also discussed the methodology of utilizing our first party data to create personalized messages to build up the most satisfied customer experience in the Cookieless era.