{"id":380,"date":"2019-06-26T07:45:13","date_gmt":"2019-06-26T07:45:13","guid":{"rendered":"https:\/\/www.radicasys.com\/?p=380"},"modified":"2021-02-17T15:14:16","modified_gmt":"2021-02-17T15:14:16","slug":"the-power-of-data-architect-new-retails-communication-2019","status":"publish","type":"post","link":"https:\/\/www.radicasys.com\/the-power-of-data-architect-new-retails-communication-2019\/","title":{"rendered":"The Power of Data: Architect New Retail\u2019s Communication 2019"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"380\" class=\"elementor elementor-380\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d98a1eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d98a1eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d84b88\" data-id=\"1d84b88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81dde85 elementor-widget elementor-widget-image\" data-id=\"81dde85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/ThePowerofDataEvent-RADICA-1024x526.png\" class=\"attachment-large size-large wp-image-382\" alt=\"\" srcset=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/ThePowerofDataEvent-RADICA-1024x526.png 1024w, https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/ThePowerofDataEvent-RADICA-300x154.png 300w, https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/ThePowerofDataEvent-RADICA-768x394.png 768w, https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/ThePowerofDataEvent-RADICA.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21aba84 elementor-widget elementor-widget-text-editor\" data-id=\"21aba84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div id=\"block-yui_3_17_2_1_1563866068319_5540\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\"><div class=\"sqs-block-content\"><p class=\"\">A crowd of RADICA community members and guests came together to share ideas at the third seasonal event The Power of Data with the theme \u201cArchitect New Retail\u2019s Communication\u201dthis Wednesday in Centaline Club. The crowd was filled with representatives from local retail, FMCG, fashion, as well as entertainment, transportation and property businesses.<\/p><p class=\"\">The event features 3 speakers who brought retail talks ranged from omni-channel, big data, AI and offline data. Ms. Wallis Chan, Managing Director of RADICA, introduced RADICA brand new <a href=\"https:\/\/www.radicasys.com\/s\/Customer-Engagment-Solution-Leaflet.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #af2c32;\">Customer Engagement Solution<\/span><\/strong><\/a>, a service that enables retailers to take their audience on seamless and individualised communication. By applying the AI-embedded technology, retailers can raise the effectiveness of their multi-communication channels and understand their customers deeper.<\/p><p class=\"\">&#8220;There are 3 key trends that will dominate 2019 eMarketing particularly\u201d said Wallis, \u201c Channels optimisation, AI content as well as storytelling with journey\u201d. As Wallis Chan point out, what it takes to create a high-value campaign is relevance to what the customer needs and wants. With <span style=\"color: #af2c32;\"><a style=\"color: #af2c32;\" href=\"https:\/\/www.radicasys.com\/s\/Customer-Engagment-Solution-Leaflet.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Customer Engagement Solution<\/strong><\/a><\/span>, an all-in-one integrated solution by AI and data which unleash the data power and streamline your marketing efforts by solving the toughest marketing problems: unmatched targeting, multi-channel communication orchestration, inconsistent brand experience, further insights, and long-term brand commitment.<\/p><p class=\"\">It was a relax and fruitful afternoon filled with insight, emotion and inspiration. People got to experience cutting-edge retail technology and discuss their business power by big data and AI.<\/p><p class=\"\">According to the post-event survey, attendees\u2019 top three data project difficulties are bad data quality, lack of knowledge or skills from the execution team and lack of data analytics tools. If you have similar business data problems to be solved, or look for professionals to create delightful and intriguing customer engagement journey. We are happy to share more details with you!<\/p><p class=\"\">For more details, please email marketing_hk@radicasys.com or call 852-2866-1106.<\/p><\/div><\/div><div id=\"block-yui_3_17_2_1_1562221049722_126577\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\"><div id=\"yui_3_17_2_1_1611906288267_93\" class=\"sqs-block-content\"><div id=\"yui_3_17_2_1_1611906288267_92\" class=\" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none \" data-test=\"image-block-inline-outer-wrapper\"><figure id=\"yui_3_17_2_1_1611906288267_91\" class=\" sqs-block-image-figure intrinsic \"><div id=\"yui_3_17_2_1_1611906288267_90\" class=\" image-block-wrapper has-aspect-ratio \" data-animation-role=\"image\">\u00a0<\/div><\/figure><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7fc0be elementor-widget elementor-widget-image\" data-id=\"f7fc0be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/thepowerofdata-eventcollage-1024x683.png\" class=\"attachment-large size-large wp-image-383\" alt=\"\" srcset=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/thepowerofdata-eventcollage-1024x683.png 1024w, https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/thepowerofdata-eventcollage-300x200.png 300w, https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/thepowerofdata-eventcollage-768x512.png 768w, https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/thepowerofdata-eventcollage.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A crowd of RADICA community members and guests came together to share ideas at the third seasonal event The Power of Data with the theme \u201cArchitect New Retail\u2019s Communication\u201dthis Wednesday in Centaline Club. The crowd was filled with representatives from local retail, FMCG, fashion, property businesses\u2026 <\/p>\n","protected":false},"author":2,"featured_media":3121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"_links":{"self":[{"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":0,"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/media\/3121"}],"wp:attachment":[{"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radicasys.com\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}