{"id":9468,"date":"2021-10-06T09:00:26","date_gmt":"2021-10-06T09:00:26","guid":{"rendered":"https:\/\/www.radicasys.com\/?page_id=9468"},"modified":"2022-11-10T15:05:29","modified_gmt":"2022-11-10T07:05:29","slug":"omni-channel-marketing-best-practices","status":"publish","type":"page","link":"https:\/\/www.radicasys.com\/blog\/omni-channel-marketing-best-practices\/","title":{"rendered":"4 Simple Steps to Boost Revenue Streams with Omni-channel Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9468\" class=\"elementor elementor-9468\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c63d8ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c63d8ed\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e590beb\" data-id=\"e590beb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cc1cff elementor-widget elementor-widget-heading\" data-id=\"0cc1cff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">4 Simple Steps to Boost Revenue with Marketing Automation <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eaff3ca\" data-id=\"eaff3ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d82a409 elementor-widget elementor-widget-spacer\" data-id=\"d82a409\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column 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src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/E-newsletter-3-10.png\" class=\"attachment-large size-large wp-image-11238\" alt=\"Omni-channel Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4112478 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4112478\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d208963\" data-id=\"d208963\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f41b34c\" data-id=\"f41b34c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8799ef4 elementor-widget elementor-widget-text-editor\" data-id=\"8799ef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd489a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd489a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-070d7ea\" data-id=\"070d7ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e104a81 elementor-widget elementor-widget-text-editor\" data-id=\"e104a81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIntroduction\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6a1d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6a1d12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32c98a2\" data-id=\"32c98a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f9f71f3\" data-id=\"f9f71f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-933003d elementor-widget elementor-widget-text-editor\" data-id=\"933003d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You\u2019ve probably been to a Starbucks before. You\u2019ve also most likely joined their Starbucks Rewards program once, used the card to pay in-store, their app to make orders on the go, and received emails that introduce their newest drink while reminding you how many more stars you need to level up your membership. Chances are, you enjoyed your experience, right? So, the question is \u201cwhat exactly drives a company\u2019s success behind their highly enjoyable customer experience?\u201d\u00a0<\/p><p>A study from Xperience showed that 55% of customers search for a product on Google and then go on YouTube before buying, it\u2019s time you optimised your omni-channel marketing. Companies using <b>3+ channels<\/b> earned a <b>250% higher purchase rate<\/b>, <b>13% higher average spending<\/b>, and <b>30% higher lifetime value <\/b>compared to single-channel solutions.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b7f0c94\" data-id=\"b7f0c94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f81b6b elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f81b6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-821db7d\" data-id=\"821db7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e5f4ab elementor-widget elementor-widget-image\" data-id=\"6e5f4ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"1024\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-06-at-4.50.28-PM.png\" class=\"attachment-large size-large wp-image-10961\" alt=\"Omni-channel Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff73be8\" data-id=\"ff73be8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-739b560 elementor-widget elementor-widget-heading\" data-id=\"739b560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Multi or Omni-channel?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7226d2 elementor-widget elementor-widget-text-editor\" data-id=\"b7226d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The biggest difference between the two types of marketing is that <b>multi-channel puts the brand<\/b> at the centre of the strategy and sends the same message out to customers on all channels.\u00a0<\/p><p>For instance, multi-channel marketing involves different plans and execution for each separate channel (email, SMS, SEM, etc.) without integration between any channels. Omni-channel marketing usually involves an omni-channel solution that provides a centralised platform where all active channels communicate with one another.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3697b8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3697b8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5fc9528\" data-id=\"5fc9528\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-98df1be\" data-id=\"98df1be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9303c4a elementor-widget elementor-widget-text-editor\" data-id=\"9303c4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong><span style=\"letter-spacing: -0.1px; text-align: start;\">Now,<\/span><span style=\"letter-spacing: -0.1px; text-align: start;\"> let\u2019s take a look at some of the best practices for <br \/>omni-channel.<\/span><\/strong><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8b3ba90\" data-id=\"8b3ba90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b3e044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3e044\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c10d4f5\" data-id=\"c10d4f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e23a20c elementor-widget elementor-widget-heading\" data-id=\"e23a20c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1 Centralise all your communication on a single platform<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad5712 elementor-widget elementor-widget-text-editor\" data-id=\"dad5712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Stop using multiple marketing tools<\/strong> that complicate your life, and <strong>integrate all your e-communication in one destination.<\/strong> Increase convenience and cost-effectivity by reducing all the different tools you use.<\/p><p><strong>First, you need to transfer your existing data<\/strong> from all of your different systems by performing a series of exports manually. You may be unfamiliar with this process or find it tedious, which leads to the <strong>second<\/strong> method; to outsource this process to an\u00a0<a href=\"https:\/\/www.radicasys.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">external service provider<\/a>\u00a0to perform the migration. By doing this, you don\u2019t have to worry about losing precious data or running into problems you can\u2019t handle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5f63b2\" data-id=\"c5f63b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee23cae elementor-widget elementor-widget-spacer\" data-id=\"ee23cae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4d110 elementor-widget elementor-widget-image\" data-id=\"9a4d110\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"985\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-06-at-4.50.08-PM.png\" class=\"attachment-large size-large wp-image-10963\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-857aa9b elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"857aa9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c517457\" data-id=\"c517457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678ce2f elementor-widget elementor-widget-image\" data-id=\"678ce2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1242\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-07-at-3.49.13-PM.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-11231\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637f4d4 elementor-widget elementor-widget-spacer\" data-id=\"637f4d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff37bf2 elementor-widget elementor-widget-image\" data-id=\"ff37bf2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"852\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-12-at-1.09.20-PM.png\" class=\"attachment-large size-large wp-image-12759\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f7be90e\" data-id=\"f7be90e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2eb02d elementor-widget elementor-widget-heading\" data-id=\"d2eb02d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 Clearly establish distinct roles for each channel<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c583511 elementor-widget elementor-widget-text-editor\" data-id=\"c583511\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">For example,\u00a0<\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/www.radicasys.com\/sms-marketing\">SMS<\/a><\/span><\/b><span data-contrast=\"auto\">\u00a0should be used for\u00a0<\/span><b><span data-contrast=\"auto\">immediate notifications<\/span><\/b><span data-contrast=\"auto\">\u00a0(OTPs, confirmations, etc.),\u00a0<\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/www.radicasys.com\/whatsapp-marketing\">WhatsApp<\/a><\/span><\/b><span data-contrast=\"auto\">\u00a0can be used for\u00a0<\/span><b><span data-contrast=\"auto\">conversational marketing<\/span><\/b><span data-contrast=\"auto\">,\u00a0and\u00a0<\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/www.radicasys.com\/email-marketing-solution-and-beyond\/\">email<\/a><\/span><\/b><span data-contrast=\"auto\">\u00a0is best suited for\u00a0<\/span><b><span data-contrast=\"auto\">announcements\u00a0and\u00a0newsletters<\/span><\/b><span data-contrast=\"auto\">.\u00a0All these channels should\u00a0constantly communicate and update\u00a0each other to provide a seamless and highly relevant journey.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit; letter-spacing: -0.1px;\" data-contrast=\"auto\">Take Apple for example.\u00a0They increased direct purchases\u00a0by\u00a0utilising\u00a0omni-channel\u00a0marketing, which led to\u00a0<\/span><b style=\"font-style: inherit; letter-spacing: -0.1px;\"><span data-contrast=\"auto\">31% (from 23% in 2018) of Apple\u2019s 2021 revenue<\/span><\/b><span style=\"font-style: inherit; font-weight: inherit; letter-spacing: -0.1px;\" data-contrast=\"auto\">\u00a0directly from in-house channels.\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">They\u00a0announce\u00a0new products\u00a0through\u00a0<\/span><b><span data-contrast=\"auto\">email\u00a0to generate interest<\/span><\/b><span data-contrast=\"auto\">,\u00a0that leads customers to learn more on their\u00a0<\/span><b><span data-contrast=\"auto\">website<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span>\u00a0<\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">When customers are at the store and decide to make a purchase, they can pay with extremely convenient\u00a0<\/span><b><span data-contrast=\"auto\">in-store mobile POS systems<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-style: inherit; font-weight: inherit; letter-spacing: -0.1px;\" data-contrast=\"auto\">Every single channel\u00a0mentioned\u00a0has\u00a0an\u00a0<\/span><b style=\"font-style: inherit; letter-spacing: -0.1px;\"><span data-contrast=\"auto\">unique purpose\u00a0<\/span><\/b><span style=\"font-style: inherit; font-weight: inherit; letter-spacing: -0.1px;\" data-contrast=\"auto\">while complementing other channels to serve a\u00a0<\/span><b style=\"font-style: inherit; letter-spacing: -0.1px;\"><span data-contrast=\"auto\">common goal<\/span><\/b><span style=\"font-style: inherit; font-weight: inherit; letter-spacing: -0.1px;\" data-contrast=\"auto\">,\u00a0guiding the customer towards making a purchase.\u00a0Optimising channels\u00a0is\u00a0vital\u00a0towards\u00a0making\u00a0the best customer experience\u00a0that can create up to\u00a0<\/span><b style=\"font-style: inherit; letter-spacing: -0.1px;\"><span data-contrast=\"auto\">9.5% year-over-year increase in annual revenue\u00a0<\/span><\/b><span style=\"font-style: inherit; font-weight: inherit; letter-spacing: -0.1px;\" data-contrast=\"auto\">(Xperience).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39dbb85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39dbb85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b59612b\" data-id=\"b59612b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-928bb1b elementor-widget elementor-widget-heading\" data-id=\"928bb1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3 Automate personalization with data<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a270d2 elementor-widget elementor-widget-text-editor\" data-id=\"6a270d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0Create personalised campaigns by planning journeys that are triggered by specific actions taken by customers. Your goal is to generate value by <b>making customers feel taken care of at all touch points anytime<\/b>, as if there is an intelligent virtual sales always ready to give the customer exactly what they\u2019re looking for.<\/p><p>For example, the largest supermarket chain in the Netherlands (Albert Heijn) uses a loyalty card program that sends unique and automated weekly <b><a href=\"https:\/\/www.radicasys.com\/email-marketing-solution-and-beyond\/\">promotional emails<\/a> and app inbox messages<\/b>. The frequency was established because most products in supermarkets are fast-moving in nature with a specific life-cycle. Their automation journey begins when a customer uses their membership card to make a purchase. Every Monday morning, items from the purchase history identified to be near the end of their consumption cycle are inserted into an email campaign automatically. The email includes discounts for these products that are adjusted to their specific purchasing cycles, meaning that these deals are exclusively made for the customer and no one else has the same offers.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c24fe7c\" data-id=\"c24fe7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f256f elementor-widget elementor-widget-spacer\" data-id=\"a7f256f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720cc08 elementor-widget elementor-widget-image\" data-id=\"720cc08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/Albert-Heijn.png\" class=\"attachment-large size-large wp-image-12739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d1f8e2 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d1f8e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75a85d8\" data-id=\"75a85d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f4da99 elementor-widget elementor-widget-image\" data-id=\"5f4da99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"1024\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-07-at-3.52.51-PM.png\" class=\"attachment-large size-large wp-image-11234\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb69b05 elementor-widget elementor-widget-image\" data-id=\"eb69b05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"740\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/nikeid.png\" class=\"attachment-large size-large wp-image-12740\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-107dc18\" data-id=\"107dc18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbcc5ac elementor-widget elementor-widget-heading\" data-id=\"cbcc5ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">4 Keep a balance between uniformity and uniqueness<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf185f4 elementor-widget elementor-widget-text-editor\" data-id=\"bf185f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After adopting an omni-channel solution, you need to provide a consistent branded experience, regardless of which channel the customer interacts with. However, you also need to give customers a reason to interact with you across different channels but not by spamming them with the same content on all channels.\u00a0<\/p><p>Nike does an excellent job with keeping this balance. To establish uniformity, Nike associated their brand with a strong message of celebrating the struggle and hard effort of people doing sports. Whether you use the Nike Run Club app or see a Nike television ad, they all deliver the same message. At the same time, in order to <b>maintain uniqueness across channels<\/b>, they <b>provide distinct experiences for their 2 main sales channels<\/b>; physical stores and their official website.<\/p><p>Nike identified that there was a growing trend of shopping online, but the majority of their sales were still from physical stores. If they didn\u2019t develop a stronger online presence, they would be missing out on the largest growing market ever. In order to capture online consumers, NikeID was launched where customers could customise shoes exclusively on their website. Physical stores would remain the only channel for new official releases, while their online store would be the only channel to offer shoe customisation. Through the use of these channel-exclusive experience, Nike gives a clear reason for their customers to shop on the online store instead of going to physical stores. <b>ical stores<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95fe1e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95fe1e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-177f801\" data-id=\"177f801\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1689e88\" data-id=\"1689e88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c684dc3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c684dc3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aec915 elementor-widget elementor-widget-text-editor\" data-id=\"2aec915\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tConclusion\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74bff09 elementor-widget elementor-widget-text-editor\" data-id=\"74bff09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW92362744 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW92362744 BCX0\">&nbsp;If you feel that you may need help with&nbsp;<\/span><span class=\"NormalTextRun SCXW92362744 BCX0\">improving your&nbsp;<\/span><span class=\"NormalTextRun SCXW92362744 BCX0\">omni-channel marketing, it\u2019s wise to look for&nbsp;<\/span><\/span><a class=\"Hyperlink SCXW92362744 BCX0\" href=\"https:\/\/www.radicasys.com\/contact-us-ri\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW92362744 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW92362744 BCX0\" data-ccp-charstyle=\"Hyperlink\"><u>help<\/u><\/span><\/span><\/a><span class=\"TextRun SCXW92362744 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW92362744 BCX0\">&nbsp;from experienced teams.<\/span><span class=\"NormalTextRun SCXW92362744 BCX0\">&nbsp;<\/span><span class=\"NormalTextRun SCXW92362744 BCX0\">There is no one&nbsp;<\/span><span class=\"NormalTextRun SCXW92362744 BCX0\">single&nbsp;<\/span><span class=\"NormalTextRun SCXW92362744 BCX0\">solution applicable to all, so it\u2019s time to get started to&nbsp;<\/span><span class=\"NormalTextRun SCXW92362744 BCX0\">find out which of these steps can help you to get the best result!<\/span><\/span><span class=\"EOP SCXW92362744 BCX0\" data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b599f03 elementor-widget elementor-widget-text-editor\" data-id=\"b599f03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0d561c9\" data-id=\"0d561c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-842d6ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"842d6ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64760e8\" data-id=\"64760e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7dce62 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f7dce62\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ac91e elementor-widget elementor-widget-spacer\" data-id=\"65ac91e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c495d6a elementor-widget elementor-widget-heading\" data-id=\"c495d6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font face=\"Open Sans, Roboto\"><span style=\"text-transform: uppercase;\">Contact US<\/span><\/font><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6654ec elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"c6654ec\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact us Short Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9468\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c6654ec\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_aac1c8b elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_aac1c8b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_aac1c8b]\" id=\"form-field-field_aac1c8b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWork Email Address\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"user@domain.com\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_d20fe9d elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_d20fe9d\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone Number\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_d20fe9d]\" id=\"form-field-field_d20fe9d\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Ex. +852 0000 0000\" required=\"required\" aria-required=\"true\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_077aec3]\" id=\"form-field-field_077aec3\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_e5b70f8 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_e5b70f8\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdHbJ8sAAAAAAvKrjaA5Qf768hyJGrE9rk7SA6r\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992a0b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"992a0b3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fb9272 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fb9272\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb821be\" data-id=\"fb821be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6271a78 elementor-widget elementor-widget-heading\" data-id=\"6271a78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features Articles<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb5bb34 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb5bb34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e34e33\" data-id=\"5e34e33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46cf27d pp-posts-thumbnail-ratio elementor-grid-tablet-3 elementor-hidden-desktop elementor-hidden-tablet elementor-grid-3 elementor-grid-mobile-1 elementor-widget elementor-widget-pp-posts\" data-id=\"46cf27d\" data-element_type=\"widget\" data-widget_type=\"pp-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-posts-container swiper-container-wrap swiper-container-wrap-dots-outside\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"pp-posts pp-posts-skin-classic pp-posts-carousel pp-swiper-slider swiper-container\" data-query-type=\"custom\" data-layout=\"carousel\" data-page=\"9468\" data-skin=\"classic\" data-slider-settings=\"{&quot;direction&quot;:&quot;horizontal&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:600,&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:3,&quot;autoHeight&quot;:true,&quot;watchSlidesVisibility&quot;:true,&quot;centeredSlides&quot;:false,&quot;loop&quot;:false,&quot;autoplay&quot;:{&quot;delay&quot;:999999,&quot;pauseOnHover&quot;:true,&quot;disableOnInteraction&quot;:true},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.swiper-button-next-46cf27d&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev-46cf27d&quot;},&quot;breakpoints&quot;:{&quot;1025&quot;:{&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:3},&quot;768&quot;:{&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:2},&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:2}}}\">\n\t\t\t\t<div class=\"swiper-wrapper\">\t\t\t\t\t\t\t<div class=\"pp-post-wrap pp-carousel-item-wrap swiper-slide post-19659 page type-page status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t<div class=\"pp-post pp-carousel-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a class=\"pp-post-thumbnail-wrap\" href=\"https:\/\/www.radicasys.com\/blog\/4-essential-tricks-to-operate-marketing-automation\/\" title=\"4 Essential tricks to operate marketing automation\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"556\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/12\/E-newsletter-6-copy-06.jpg\" class=\"attachment-medium_large size-medium_large wp-image-20315\" alt=\"\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/www.radicasys.com\/blog\/4-essential-tricks-to-operate-marketing-automation\/\">4 Essential tricks to operate marketing automation<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-post-meta\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"pp-slider-arrow pp-arrow-prev elementor-swiper-button-prev swiper-button-prev-46cf27d\">\n\t\t\t\t\t\t\t\t\t\t\t<i ><\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-slider-arrow pp-arrow-next elementor-swiper-button-next swiper-button-next-46cf27d\">\n\t\t\t\t\t\t\t\t\t\t\t<i ><\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d71e0ac\" data-id=\"d71e0ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7d2c4 pp-posts-thumbnail-ratio elementor-grid-tablet-3 elementor-hidden-desktop elementor-hidden-tablet elementor-grid-3 elementor-grid-mobile-1 elementor-widget elementor-widget-pp-posts\" data-id=\"1f7d2c4\" data-element_type=\"widget\" data-widget_type=\"pp-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-posts-container swiper-container-wrap swiper-container-wrap-dots-outside\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"pp-posts pp-posts-skin-classic pp-posts-carousel pp-swiper-slider swiper-container\" data-query-type=\"custom\" data-layout=\"carousel\" data-page=\"9468\" data-skin=\"classic\" data-slider-settings=\"{&quot;direction&quot;:&quot;horizontal&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:600,&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:3,&quot;autoHeight&quot;:true,&quot;watchSlidesVisibility&quot;:true,&quot;centeredSlides&quot;:false,&quot;loop&quot;:false,&quot;autoplay&quot;:{&quot;delay&quot;:999999,&quot;pauseOnHover&quot;:true,&quot;disableOnInteraction&quot;:true},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.swiper-button-next-1f7d2c4&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev-1f7d2c4&quot;},&quot;breakpoints&quot;:{&quot;1025&quot;:{&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:3},&quot;768&quot;:{&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:2},&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:2}}}\">\n\t\t\t\t<div class=\"swiper-wrapper\">\t\t\t\t\t\t\t<div class=\"pp-post-wrap pp-carousel-item-wrap swiper-slide post-9468 page type-page status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t<div class=\"pp-post pp-carousel-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a class=\"pp-post-thumbnail-wrap\" href=\"https:\/\/www.radicasys.com\/blog\/omni-channel-marketing-best-practices\/\" title=\"4 Simple Steps to Boost Revenue Streams with Omni-channel Marketing\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"555\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-15-at-11.37.09-AM.png\" class=\"attachment-medium_large size-medium_large wp-image-13627\" alt=\"\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/www.radicasys.com\/blog\/omni-channel-marketing-best-practices\/\">4 Simple Steps to Boost Revenue Streams with Omni-channel Marketing<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-post-meta\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"pp-slider-arrow pp-arrow-prev elementor-swiper-button-prev swiper-button-prev-1f7d2c4\">\n\t\t\t\t\t\t\t\t\t\t\t<i ><\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-slider-arrow pp-arrow-next elementor-swiper-button-next swiper-button-next-1f7d2c4\">\n\t\t\t\t\t\t\t\t\t\t\t<i ><\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fde3e elementor-align-right elementor-widget elementor-widget-button\" data-id=\"06fde3e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.radicasys.com\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More &gt;&gt;&gt;<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c616c55 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c616c55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77b99e7\" data-id=\"77b99e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b43e35 elementor-grid-mobile-2 pp-posts-thumbnail-ratio elementor-grid-tablet-3 elementor-hidden-phone elementor-grid-3 elementor-widget elementor-widget-pp-posts\" data-id=\"1b43e35\" data-element_type=\"widget\" data-widget_type=\"pp-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-posts-container swiper-container-wrap swiper-container-wrap-dots-outside\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"pp-posts pp-posts-skin-classic pp-posts-carousel pp-swiper-slider swiper-container\" data-query-type=\"custom\" data-layout=\"carousel\" data-page=\"9468\" data-skin=\"classic\" data-slider-settings=\"{&quot;direction&quot;:&quot;horizontal&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:600,&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:3,&quot;autoHeight&quot;:true,&quot;watchSlidesVisibility&quot;:true,&quot;centeredSlides&quot;:false,&quot;loop&quot;:false,&quot;autoplay&quot;:{&quot;delay&quot;:999999,&quot;pauseOnHover&quot;:true,&quot;disableOnInteraction&quot;:true},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.swiper-button-next-1b43e35&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev-1b43e35&quot;},&quot;breakpoints&quot;:{&quot;1025&quot;:{&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:3},&quot;768&quot;:{&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:2},&quot;320&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:2}}}\">\n\t\t\t\t<div class=\"swiper-wrapper\">\t\t\t\t\t\t\t<div class=\"pp-post-wrap pp-carousel-item-wrap swiper-slide post-19659 page type-page status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t<div class=\"pp-post pp-carousel-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a class=\"pp-post-thumbnail-wrap\" href=\"https:\/\/www.radicasys.com\/blog\/4-essential-tricks-to-operate-marketing-automation\/\" title=\"4 Essential tricks to operate marketing automation\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"556\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/12\/E-newsletter-6-copy-06.jpg\" class=\"attachment-medium_large size-medium_large wp-image-20315\" alt=\"\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/www.radicasys.com\/blog\/4-essential-tricks-to-operate-marketing-automation\/\">4 Essential tricks to operate marketing automation<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-post-meta\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-post-wrap pp-carousel-item-wrap swiper-slide post-9468 page type-page status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t<div class=\"pp-post pp-carousel-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a class=\"pp-post-thumbnail-wrap\" href=\"https:\/\/www.radicasys.com\/blog\/omni-channel-marketing-best-practices\/\" title=\"4 Simple Steps to Boost Revenue Streams with Omni-channel Marketing\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"555\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-15-at-11.37.09-AM.png\" class=\"attachment-medium_large size-medium_large wp-image-13627\" alt=\"\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/www.radicasys.com\/blog\/omni-channel-marketing-best-practices\/\">4 Simple Steps to Boost Revenue Streams with Omni-channel Marketing<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-post-meta\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-post-wrap pp-carousel-item-wrap swiper-slide post-8633 page type-page status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t<div class=\"pp-post pp-carousel-item\">\n\t\t\t\t\t\t<div class=\"pp-post-thumbnail\">\n\t\t\t<a class=\"pp-post-thumbnail-wrap\" href=\"https:\/\/www.radicasys.com\/blog\/5-simple-yet-effective-strategies\/\" title=\"5 Proven Strategies to Boost 30%+ Email Marketing Performances\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"556\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/09\/E-newsletter-2-09.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9023\" alt=\"\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"pp-post-content-wrap\">\n\t\t\t\t\t<div class=\"pp-post-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-post-title\">\n\t\t\t\t<a href=\"https:\/\/www.radicasys.com\/blog\/5-simple-yet-effective-strategies\/\">5 Proven Strategies to Boost 30%+ Email Marketing Performances<\/a>\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-post-meta\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"pp-slider-arrow pp-arrow-prev elementor-swiper-button-prev swiper-button-prev-1b43e35\">\n\t\t\t\t\t\t\t\t\t\t\t<i ><\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-slider-arrow pp-arrow-next elementor-swiper-button-next swiper-button-next-1b43e35\">\n\t\t\t\t\t\t\t\t\t\t\t<i ><\/i>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335894b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"335894b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.radicasys.com\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More &gt;&gt;&gt;<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3f7eda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3f7eda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f422b02\" data-id=\"f422b02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2fd51af\" data-id=\"2fd51af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06f8dbb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"06f8dbb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a793b5d elementor-widget elementor-widget-heading\" data-id=\"a793b5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get ready to find a professional email marketing company in Hong kong?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e339cc5 elementor-widget elementor-widget-text-editor\" data-id=\"e339cc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tRadica as #1 All-In-One Email Marketing Automation Platform can ease your concern.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4acf8ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4acf8ec\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us Today Now!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f0534b1\" data-id=\"f0534b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c09ef35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c09ef35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7571508\" data-id=\"7571508\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2964673\" data-id=\"2964673\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-644c3a7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"644c3a7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae4306 elementor-widget elementor-widget-heading\" data-id=\"7ae4306\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About RADICA<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-343d3e5 elementor-widget elementor-widget-text-editor\" data-id=\"343d3e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>RADICA is a Hong Kong leading email marketing solution provider dedicated to accelerating revenue and maximizing customer connection with customer engagement solution in B2B, B2C and E-commerce industries. With RADICA\u2019s advanced onmichannel marketing automation platform RI+, it is much easier and effective to spread out cross-channel messages with automated and personalised journey, even with high volume within short period of time. Our clients ranging from luxury, <a href=\"https:\/\/www.radicasys.com\/omni-channel-marketing-automation-for-banking\/\">banking<\/a> and <a href=\"https:\/\/www.radicasys.com\/omni-channel-marketing-automation-for-insurance\/\">insurance<\/a> to food and beverage like Chanel, BEA, LEVI\u2019s, Chow Sang Sang and Starbucks. Since 2000, RADICA as the leading email marketing and <a href=\"https:\/\/www.radicasys.com\/omni-channel-marketing-automation-for-insurance\/\">CRM<\/a> agency in Hong Kong have focused on growing the value of their customer database by making wise use of <a href=\"https:\/\/www.radicasys.com\/consultation-service\/\">data analytics <\/a>in direct marketing. Learn more Radica Systems Limited at&nbsp;<a style=\"letter-spacing: -0.1px; background-color: #ffffff;\" href=\"https:\/\/www.radicasys.com\" target=\"_blank\" rel=\"noopener\"><u>www.radicasys.com<\/u><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36eb68f elementor-widget elementor-widget-image\" data-id=\"36eb68f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"52\" src=\"https:\/\/www.radicasys.com\/wp-content\/uploads\/2021\/01\/logo_Edit.png\" class=\"attachment-large size-large wp-image-89\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-423d708\" data-id=\"423d708\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>4 Simple Steps to Boost Revenue with Marketing Automation FREE Sign Up to our Latest E-Tips from RADICA And Grow Your Business Online Quickly and Efficiently! Introduction You\u2019ve probably been to a Starbucks before. You\u2019ve also most likely joined their Starbucks Rewards program once, used the card to pay in-store, their app to make orders [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13627,"parent":34,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9468","page","type-page","status-publish","has-post-thumbnail","hentry"],"rankMath":{"parentDomain":"www.radicasys.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":true,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"5-simple-yet-effective-strategies","permalinkFormat":"https:\/\/www.radicasys.com\/blog\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.radicasys.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"5 Proven Tips to Boost 30%+ Email Marketing Result | Radica","description":"In this guide, Radica has 5 proven tips to help you boost 30%+ Email Marketing Performances. 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